NO BOUNCE. NO BULL!
Whether you’re on the sports field, on the front line, navigating your career, or embracing everyday moments, our bras are crafted to empower you to show up as your full, unstoppable, authentic and unapologetic self.
This is more than just a product. It’s a movement. A call to women everywhere to celebrate their inner strength. No matter where you are or what you face, you are worthy of support, comfort, and the freedom to move through life at your full potential.
Meet Jen Misseldine - The expert behind the design
With over 35 years’ experience in technical bra design and innovation, fitting and manufacturing for global brands around the world, Jen’s inspiration for the No Bounce Sport Bra came from an experience closer to home – the local horse-riding stables.
When her daughter turned four, Jen began taking her to riding lessons. As Jen watched other female riders around the stables, she soon noticed there was a need for a supportive, modern sports bra with a stronger hold. This became even clearer as her daughter grew up and began school sports. Jen realised that so many girls either felt uncomfortable playing sports and as they developed, they were dropping out of sport altogether.
The bra story
Armed with her in-depth knowledge of bra technology, Jen got to work creating an innovative, fit-for-purpose sports bra design that would offer girls and women the support they deserve.
After rigorous testing with Progressive Sports Technologies and securing international granted patents, the
No Bounce Sport Bra was born.
As girls and women began to test the sports bra, the feedback was overwhelming positive, with many saying
they felt properly supported in sport for the very first time. The brand has since gone from strength to strength, gaining popularity among women footballers, British Army personnel and thousands of active women across the country.
No Bounce. No Bull...
No Bounce Sport is driven to provide women and girls with the information
they need to get the right support for their shape and size.
The No Bounce Sport team deliver
educational workshops to the British Military, Women's Premiership Football
Clubs, Schools and Business Organisations throughout the UK.
The presentation covers sizing and breast health, supporting women to
understand how their shape changes over time and helping them to understand their anatomy and find their correct fit.
"Comfort, support, performance, body confidence... I don't wear any other bra now."
"I love my No Bounce Sport bra! It's so good I don't get any movement in it ."
"The most comfortable and supportive bra EVER. I love it!"
"I won't be buying anything other than the No Bounce Sport bra again!"
"The No Bounce Sports bra literally blows every other bra out of the water!"
"The most comfortable and supportive bra EVER. I love it!"
"I love my No Bounce Sport bra! It's so good I don't get any movement in it ."
"The most comfortable and supportive bra EVER. I love it!"
"I won't be buying anything other than the No Bounce Sport bra again!"
"The No Bounce Sports bra literally blows every other bra out of the water!"
